That's an *enormous* amount of work!!! No wonder it hasn't been done yet. I did identify one thing: get high school students (i.e., young people) interested in Smalltalk. That's why I tried (and failed) to launch the Canadian Smalltalk Competition. You should understand that I put a LOT of work into this, *a great deal of sweat and tears*. You have no idea. (Just ask David Buck of Simberon.) I'm only one person; I can only do so much by myself. And unfortunately, I'm coming to the end of the line. Stephan Eggermont wrote
On 13-12-15 06:10, horrido wrote:
Rather than view my posts as accusatory, you should view them as trying to steer the collective thinking of a large group toward a more promising direction...which is exactly what they are. My analysis of the situation is objective, *not defamatory*. I see what's wrong with the status quo and I look for possible solutions.
I see you trying to steer without situational awareness. The great goal is clear, but there are bumps on the road and there is no direct road to Rome. Your analysis of the situation is superficial and not helpful.
Marketing is most effective if it is aligned with strategy. I was serious about you having to make those Wardley maps. It all starts with user needs. Take a look at where new smalltalkers can come from (students, old smalltalkers using something else, software reengineering specialists, people from small languages who want an IDE for it, people dissatisfied with their current large community language, etc), make some persona for them so it gets easier to imagine what their needs might be. Do the same for the people in our community (Researchers, independent developers, small group in a large high-tech company, legacy smalltalk group etc).
To understand and explain why and when they might be persuaded to use smalltalk, read Mary Lynn Manns & Linda Rising, Fearless Change, Patterns for introducing new ideas Geoffrey A. Moore, Crossing the Chasm and possibly Mack Hanan & Peter Karp, Competing on Value
From those user needs, make Wardley maps breaking down user needs in technology and community needs, making them more and more concrete. Identify what we support, where there are gaps and overlap, and what changes to expect.
Then decide where you can with minimal effort have the most impact and focus your marketing message there, using a positive story. Measure impact, see what changed and repeat.
Stephan
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