- Pharo-dev - lists.pharo.org

Re: [Pharo-dev] The Smalltalk Renaissance Program

by horrido

You are absolutely correct. People do not buy technology; they buy the benefits of that technology. However, you have to first /sell/ them on the idea of Smalltalk before they will listen to your message. This is what the SRP is all about. You are talking to them, but they aren't listening to you. You are fighting perceptions and prejudices. You have to appeal to them on a /psychological basis/. That's what marketing is all about. On small local scales, you have achieved success with your clients. But if you want to grow the Smalltalk market, you cannot rely solely on grassroots and word of mouth. I've already shown you how Smalltalk has fallen off the cliff in public mindshare. Ignore this at your own peril. Denial is not a river in Africa. As for the Smalltalk Foundation, I am not trying to ruffle anyone's feathers. I am merely stating my observation. AFAICT, the SF is more of the same old, same old. What are they going to do differently moving forward? I haven't seen a plan, beyond their mission statement. But more importantly, I haven't seen a PR plan. -- View this message in context: http://forum.world.st/The-Smalltalk-Renaissance-Program-tp4797112p4797685.h… Sent from the Pharo Smalltalk Developers mailing list archive at Nabble.com.

Jan. 3, 2015

Re: [Pharo-dev] The Smalltalk Renaissance Program

by phil＠highoctane.be

You Le 3 janv. 2015 15:20, "horrido" <horrido.hobbies(a)gmail.com> a Ã©crit : > > I've learned that mounting a PR campaign is *a full-time job*. I'm dealing > with Twitter and Facebook and Google+ and LinkedIn and Tumblr. I'm writing > letters to a CEO and the Smalltalk Foundation and others. I'm struggling to > complete and publish my Amber tutorial article. I'm *constantly* thinking of > ways to improve the campaign, our websites, and my message. I burn more > calories in the cranium that I do at the gym! I put in 6-8 hours a day, > *every day*, on the computer working on this. And I don't get paid a single > penny. > > Moreover, I have to do all this while *working around my commitments* to my > wife! > > Now, I understand why such a PR campaign has never before been attempted. > /Who among you has the time???/ Only a retiree, perhaps. Who has the drive > and motivation to go through all this sh*t? Only someone who truly > understands the value of PR, marketing, and branding. > > This is why I don't think the Smalltalk Foundation will succeed in > popularizing Smalltalk. No one there is capable of mounting a PR campaign. > No one there /thinks/ like a marketing person. No one there has the time and > energy. Their organization is not agile enough, not adaptable enough. > Ah ah. How wrong. I 'd just say that ruffling feathers of people will not help the cause. On the marketing side, people aren't buying technology. They are buying its benefits. As in "no need for a drill, what I want is getting the picture frame on the wall". As such Pharo/Smalltalk or whatever has no specific benefit. What is the benefit is the kind of people who are attracted to it and use it. Phil > The kind of person you need is exactly the kind you see in Mad Men > <http://en.wikipedia.org/wiki/Mad_Men> . > Mad Men is a bit over these days of disintermediation. At one point they tried to sell us radium enriched underwear... Just have been closing deals for 15 years on my own. Good marketing is about being an object of interest so that leads do6 trust you and are willing to go for added value. Phil > > > -- > View this message in context: http://forum.world.st/The-Smalltalk-Renaissance-Program-tp4797112p4797675.h… > Sent from the Pharo Smalltalk Developers mailing list archive at Nabble.com. >

Jan. 3, 2015

Re: [Pharo-dev] The Smalltalk Renaissance Program

by horrido

This is informational, to tell you something about the Smalltalk Foundation, to tell you why there hasn't been a PR campaign before. The takeaway should be that the SRP should not be taken lightly; it is very, very important. Unless you think the promotion of Smalltalk is not worthy of such efforts. (Believe it or not, there are actually people in the Smalltalk community who think this.) -- View this message in context: http://forum.world.st/The-Smalltalk-Renaissance-Program-tp4797112p4797677.h… Sent from the Pharo Smalltalk Developers mailing list archive at Nabble.com.

Jan. 3, 2015

Re: [Pharo-dev] The Smalltalk Renaissance Program

by Andreas Wacknitz

Am 03.01.15 um 15:18 schrieb horrido: > I've learned that mounting a PR campaign is *a full-time job*. I'm dealing > with Twitter and Facebook and Google+ and LinkedIn and Tumblr. I'm writing > letters to a CEO and the Smalltalk Foundation and others. I'm struggling to > complete and publish my Amber tutorial article. I'm *constantly* thinking of > ways to improve the campaign, our websites, and my message. I burn more > calories in the cranium that I do at the gym! I put in 6-8 hours a day, > *every day*, on the computer working on this. And I don't get paid a single > penny. > > Moreover, I have to do all this while *working around my commitments* to my > wife! > > Now, I understand why such a PR campaign has never before been attempted. > /Who among you has the time???/ Only a retiree, perhaps. Who has the drive > and motivation to go through all this sh*t? Only someone who truly > understands the value of PR, marketing, and branding. > > This is why I don't think the Smalltalk Foundation will succeed in > popularizing Smalltalk. No one there is capable of mounting a PR campaign. > No one there /thinks/ like a marketing person. No one there has the time and > energy. Their organization is not agile enough, not adaptable enough. > > The kind of person you need is exactly the kind you see in Mad Men > <http://en.wikipedia.org/wiki/Mad_Men> . > > > > -- > View this message in context: http://forum.world.st/The-Smalltalk-Renaissance-Program-tp4797112p4797675.h… > Sent from the Pharo Smalltalk Developers mailing list archive at Nabble.com. > What do you want to tell us?

Jan. 3, 2015

Re: [Pharo-dev] The Smalltalk Renaissance Program

by horrido

I've learned that mounting a PR campaign is *a full-time job*. I'm dealing with Twitter and Facebook and Google+ and LinkedIn and Tumblr. I'm writing letters to a CEO and the Smalltalk Foundation and others. I'm struggling to complete and publish my Amber tutorial article. I'm *constantly* thinking of ways to improve the campaign, our websites, and my message. I burn more calories in the cranium that I do at the gym! I put in 6-8 hours a day, *every day*, on the computer working on this. And I don't get paid a single penny. Moreover, I have to do all this while *working around my commitments* to my wife! Now, I understand why such a PR campaign has never before been attempted. /Who among you has the time???/ Only a retiree, perhaps. Who has the drive and motivation to go through all this sh*t? Only someone who truly understands the value of PR, marketing, and branding. This is why I don't think the Smalltalk Foundation will succeed in popularizing Smalltalk. No one there is capable of mounting a PR campaign. No one there /thinks/ like a marketing person. No one there has the time and energy. Their organization is not agile enough, not adaptable enough. The kind of person you need is exactly the kind you see in Mad Men <http://en.wikipedia.org/wiki/Mad_Men> . -- View this message in context: http://forum.world.st/The-Smalltalk-Renaissance-Program-tp4797112p4797675.h… Sent from the Pharo Smalltalk Developers mailing list archive at Nabble.com.

Jan. 3, 2015

Re: [Pharo-dev] HandMorph.EventStats

by Ben Coman

On Sat, Jan 3, 2015 at 3:02 AM, Marcus Denker <marcus.denker(a)inria.fr> wrote: > > > On Fri, Jan 2, 2015 at 4:51 PM, Ben Coman <btc(a)openinworld.com> wrote: > >> >> Looking at HandMorph>>logEventStats: >> this is the only method to reference EventStats variable. >> >> Should we zero these values as part of release process? >> >> Yes, and there needs to be a preferences to not record, and it should be > off > by default. > > Okay, I'll take care of it.

Jan. 3, 2015

Re: [Pharo-dev] The Smalltalk Renaissance Program

by phil＠highoctane.be

the "reformation of software engineering" is a bit loaded. see http://semat.org As a funny thing, they also have Essence. phil Le 3 janv. 2015 09:54, "stepharo" <stepharo(a)free.fr> a Ã©crit : > Interesting. > Now as I always say: do and build trust. > Our plates are full but there are plenty to empty plates around. > > Stef > > Le 3/1/15 03:07, Krishsmalltalk a Ã©crit : > > > From a wide survey done for Openstack: > > "the top four business drivers, according to the user survery, were *Ability > to Innovate, Open Technology, Cost Savings and Avoiding Vendor Lock-In.* > Ability to innovate is ranked first" > > This message can be showcased in examples of Pharo deployments and > direct user reports. > > > > Sudhakar krishnamachari > > > > On Jan 2, 2015, at 11:48 AM, S Krish <krishnamachari.sudhakar(a)gmail.com> > wrote: > > > *Wishes for a great new year for Pharo.. !..* > > Subjective topics are the easiest to waste one's effort on, though are > essential in their own way, if we restrain ourselves. Pharo to me is headed > in the right direction with the right evangelists at its core. There should > not be a dilution to it in any pursuit. > > a) PR and spreading the awareness is important to a pursuit of increasing > usage of the technology but not essential. > > b) For a software platform ( again I say Pharo / Smalltalk is a platform > not a langauge ), it is question of : > > Success is not from Pharo Platform per se but from its* usable > frameworks:* > > * Seek success organically, evolve to be the best fit for enterprise > programming, this can be through any of Seaside, Teapot+Zn, Glamour > toolkit, Jun, Open CL/R other interfaces, R Pi custom OS, etc.. or as in > mega framework like OpenStack in Pharo weaving in existing elements of the > mega framework for now.. et als. Make the framework use simple, scalable, > flexible that it is viral in its growth for the programmers. > > * Small business application ( not helloworld ) should be say a 1-3 hr > work with documentation given. Rails promised that hiding its complexity > to user discovery but by then the user is hooked on enough to provide his > inputs / improve the framework. I liked the Teapot, Amber need to push more > around that kernel to make it scale upto creating a full application > framework deployable in 3 hrs. > > *Pharo Platform:* > > * The platform offers stable and guaranteed behavior across > fundamentals of operations (all of CPU/ Mem/ OS resource use et als ), > security specially that ensures programmers can easily convince the > CEO/CTO's to allow their pet projects to be integrated. Gaps will exist and > programmers will fulfill it and grow the frameworks. Make the users feel as > both "winners" and "owners" in using the frameworks. Yes we need > visionaries to lead those frameworks. > > * Make it as modular as possible to be able to use it just plain > commandline, with or without UI and its varied tools but with any of the > packages with dependencies that are well structured and easily updateable. > > * The platform if it targets the enterprise will have to target > enterprise interfaces viz: DBMS, MQ, WS , deployment through easy > integration with Apache webserver or other common platforms. This is an > incremental goal driven by state of Pharo now and overal ecosystem of its > platform progressing together. > > *PR:* > > * Seek to push what you have to others through PR, at best this can > only be adjunct to the above, will probably yield some benefit but will not > be the raison-de-etre of the success of a product. Infact one part of PR I > believe works ( not something many intellectuals prefer) create sub-forums/ > sub-committees and make more and more people be part of it. > > * I would much rather prefer having a website that showcases each > enterprise use like in Seaside the web application framework. But what the > seaside site lacks is a complete brief on deploying a web app end to end > with DBMS integration, easy css, js, et als integrated in 1 - 3 hrs, fairly > customized to my first prototype I require. Similar focussed sites should > exist that can be simple 1-2-3 instruction for the helloworld and scale up > quickly within a day to a workable app customized for requirement. Most > important leverage as much of pre-existing skills as in HTML, CSS, JS, MQ, > DBMS, ORM et als.. rather than create a new learning curve of the > developer. The kernel should be a killer feature as in Seaside/ Teapot but > they need to keep the continuum.. while taking the high ground > > > > > Let me put my hands on some of these efforts and then talk more. I am > greatly interested in pushing Pharo to enterprise use atleast for a > personal pursuit, let this new year resolution be to see that happens > before the year runs out. > > > > On Fri, Jan 2, 2015 at 10:01 AM, horrido <horrido.hobbies(a)gmail.com> > wrote: > >> Smalltalk isn't the ultimate language for me, either. I happen to like Go >> a >> lot. And it's conceivable that someone may come up with another truly >> great >> programming language in the future. >> > > >

Jan. 3, 2015

Re: [Pharo-dev] The Smalltalk Renaissance Program

by stepharo

Interesting. Now as I always say: do and build trust. Our plates are full but there are plenty to empty plates around. Stef Le 3/1/15 03:07, Krishsmalltalk a Ã©crit : > > From a wide survey done for Openstack: > > "the top four business drivers, according to the user survery, were > *Ability to Innovate, Open Technology, Cost Savings and Avoiding > Vendor Lock-In.* Ability to innovate is ranked first" > > This message can be showcased in examples of Pharo deployments and > direct user reports. > > > > Sudhakar krishnamachari > > > > On Jan 2, 2015, at 11:48 AM, S Krish > <krishnamachari.sudhakar(a)gmail.com > <mailto:krishnamachari.sudhakar@gmail.com>> wrote: > >> >> *Wishes for a great new year for Pharo.. !..* >> >> Subjective topics are the easiest to waste one's effort on, though >> are essential in their own way, if we restrain ourselves. Pharo to me >> is headed in the right direction with the right evangelists at its >> core. There should not be a dilution to it in any pursuit. >> >> a) PR and spreading the awareness is important to a pursuit of >> increasing usage of the technology but not essential. >> >> b) For a software platform ( again I say Pharo / Smalltalk is a >> platform not a langauge ), it is question of : >> >> Success is not from Pharo Platform per se but from its*usable >> frameworks:* >> >> * Seek success organically, evolve to be the best fit for >> enterprise programming, this can be through any of Seaside, >> Teapot+Zn, Glamour toolkit, Jun, Open CL/R other interfaces, R Pi >> custom OS, etc.. or as in mega framework like OpenStack in Pharo >> weaving in existing elements of the mega framework for now.. et als. >> Make the framework use simple, scalable, flexible that it is viral in >> its growth for the programmers. >> >> * Small business application ( not helloworld ) should be say a >> 1-3 hr work with documentation given. Rails promised that hiding its >> complexity to user discovery but by then the user is hooked on enough >> to provide his inputs / improve the framework. I liked the Teapot, >> Amber need to push more around that kernel to make it scale upto >> creating a full application framework deployable in 3 hrs. >> >> *Pharo Platform:* >> >> * The platform offers stable and guaranteed behavior across >> fundamentals of operations (all of CPU/ Mem/ OS resource use et als >> ), security specially that ensures programmers can easily convince >> the CEO/CTO's to allow their pet projects to be integrated. Gaps will >> exist and programmers will fulfill it and grow the frameworks. Make >> the users feel as both "winners" and "owners" in using the >> frameworks. Yes we need visionaries to lead those frameworks. >> >> * Make it as modular as possible to be able to use it just plain >> commandline, with or without UI and its varied tools but with any of >> the packages with dependencies that are well structured and easily >> updateable. >> >> * The platform if it targets the enterprise will have to target >> enterprise interfaces viz: DBMS, MQ, WS , deployment through easy >> integration with Apache webserver or other common platforms. This is >> an incremental goal driven by state of Pharo now and overal ecosystem >> of its platform progressing together. >> >> *PR:* >> >> * Seek to push what you have to others through PR, at best this >> can only be adjunct to the above, will probably yield some benefit >> but will not be the raison-de-etre of the success of a product. >> Infact one part of PR I believe works ( not something many >> intellectuals prefer) create sub-forums/ sub-committees and make more >> and more people be part of it. >> >> * I would much rather prefer having a website that showcases each >> enterprise use like in Seaside the web application framework. But >> what the seaside site lacks is a complete brief on deploying a web >> app end to end with DBMS integration, easy css, js, et als integrated >> in 1 - 3 hrs, fairly customized to my first prototype I require. >> Similar focussed sites should exist that can be simple 1-2-3 >> instruction for the helloworld and scale up quickly within a day to a >> workable app customized for requirement. Most important leverage as >> much of pre-existing skills as in HTML, CSS, JS, MQ, DBMS, ORM et >> als.. rather than create a new learning curve of the developer. The >> kernel should be a killer feature as in Seaside/ Teapot but they need >> to keep the continuum.. while taking the high ground >> >> >> >> >> Let me put my hands on some of these efforts and then talk more. I am >> greatly interested in pushing Pharo to enterprise use atleast for a >> personal pursuit, let this new year resolution be to see that happens >> before the year runs out. >> >> >> >> On Fri, Jan 2, 2015 at 10:01 AM, horrido <horrido.hobbies(a)gmail.com >> <mailto:horrido.hobbies@gmail.com>> wrote: >> >> Smalltalk isn't the ultimate language for me, either. I happen to >> like Go a >> lot. And it's conceivable that someone may come up with another >> truly great >> programming language in the future. >> >>

Jan. 3, 2015

Re: [Pharo-dev] The Smalltalk Renaissance Program

by Krishsmalltalk

>From a wide survey done for Openstack: "the top four business drivers, according to the user survery, were Ability to Innovate, Open Technology, Cost Savings and Avoiding Vendor Lock-In. Ability to innovate is ranked first" This message can be showcased in examples of Pharo deployments and direct user reports. Sudhakar krishnamachari On Jan 2, 2015, at 11:48 AM, S Krish <krishnamachari.sudhakar(a)gmail.com> wrote: > > Wishes for a great new year for Pharo.. !.. > > Subjective topics are the easiest to waste one's effort on, though are essential in their own way, if we restrain ourselves. Pharo to me is headed in the right direction with the right evangelists at its core. There should not be a dilution to it in any pursuit. > > a) PR and spreading the awareness is important to a pursuit of increasing usage of the technology but not essential. > > b) For a software platform ( again I say Pharo / Smalltalk is a platform not a langauge ), it is question of : > > Success is not from Pharo Platform per se but from its usable frameworks: > > * Seek success organically, evolve to be the best fit for enterprise programming, this can be through any of Seaside, Teapot+Zn, Glamour toolkit, Jun, Open CL/R other interfaces, R Pi custom OS, etc.. or as in mega framework like OpenStack in Pharo weaving in existing elements of the mega framework for now.. et als. Make the framework use simple, scalable, flexible that it is viral in its growth for the programmers. > > * Small business application ( not helloworld ) should be say a 1-3 hr work with documentation given. Rails promised that hiding its complexity to user discovery but by then the user is hooked on enough to provide his inputs / improve the framework. I liked the Teapot, Amber need to push more around that kernel to make it scale upto creating a full application framework deployable in 3 hrs. > > Pharo Platform: > > * The platform offers stable and guaranteed behavior across fundamentals of operations (all of CPU/ Mem/ OS resource use et als ), security specially that ensures programmers can easily convince the CEO/CTO's to allow their pet projects to be integrated. Gaps will exist and programmers will fulfill it and grow the frameworks. Make the users feel as both "winners" and "owners" in using the frameworks. Yes we need visionaries to lead those frameworks. > > * Make it as modular as possible to be able to use it just plain commandline, with or without UI and its varied tools but with any of the packages with dependencies that are well structured and easily updateable. > > * The platform if it targets the enterprise will have to target enterprise interfaces viz: DBMS, MQ, WS , deployment through easy integration with Apache webserver or other common platforms. This is an incremental goal driven by state of Pharo now and overal ecosystem of its platform progressing together. > > PR: > > * Seek to push what you have to others through PR, at best this can only be adjunct to the above, will probably yield some benefit but will not be the raison-de-etre of the success of a product. Infact one part of PR I believe works ( not something many intellectuals prefer) create sub-forums/ sub-committees and make more and more people be part of it. > > * I would much rather prefer having a website that showcases each enterprise use like in Seaside the web application framework. But what the seaside site lacks is a complete brief on deploying a web app end to end with DBMS integration, easy css, js, et als integrated in 1 - 3 hrs, fairly customized to my first prototype I require. Similar focussed sites should exist that can be simple 1-2-3 instruction for the helloworld and scale up quickly within a day to a workable app customized for requirement. Most important leverage as much of pre-existing skills as in HTML, CSS, JS, MQ, DBMS, ORM et als.. rather than create a new learning curve of the developer. The kernel should be a killer feature as in Seaside/ Teapot but they need to keep the continuum.. while taking the high ground > > > > > Let me put my hands on some of these efforts and then talk more. I am greatly interested in pushing Pharo to enterprise use atleast for a personal pursuit, let this new year resolution be to see that happens before the year runs out. > > > > On Fri, Jan 2, 2015 at 10:01 AM, horrido <horrido.hobbies(a)gmail.com> wrote: > Smalltalk isn't the ultimate language for me, either. I happen to like Go a > lot. And it's conceivable that someone may come up with another truly great > programming language in the future. >

Jan. 3, 2015

Re: [Pharo-dev] The Smalltalk Renaissance Program

by horrido

Our Facebook page needs some TLC (2 Likes so far; looks rather lonely). PLEASE, go there and "Like" it! -- View this message in context: http://forum.world.st/The-Smalltalk-Renaissance-Program-tp4797112p4797643.h… Sent from the Pharo Smalltalk Developers mailing list archive at Nabble.com.

Jan. 2, 2015