[Pharo-users] Pharo Branding Organization on GitHub

ducasse stepharo at netcourrier.com
Wed Sep 4 15:55:58 EDT 2019


thanks for the initiative. 
I think that we have more material around, like alternate logo. 
It would be nice to collect also the svg versions?

I know that lusy did also design for mugs.


> On 4 Sep 2019, at 17:25, Torsten Bergmann <astares at gmx.de> wrote:
> 
> Hi,
> 
> the Pharo community is growing and our lovely Pharo system is an innovation driver with cool tools and projects 
> but it is also used in real projects in research and business setups.
> 
> There are still many entries left on all our TODO lists - not only in shaping the next stable Pharo release(s) 
> but also in bringing more attention to people about what Pharo is all about.
> 
> A few of us already follow a well know marketing phrase: “Do good and talk about it!” as some report about Pharo news
> in BLOGS, on TWITTER or by writing articles on MEDIUM.com or even books. I also like that we have a growing number
> of YOUTUBE videos about Pharo. We also have a regular Newsletter - even a Facebook page, ...
> 
> This gives visibility to Pharo activities and is already a good step in doing some advertising.
> 
> An additional important lesson in successful marketing is that one has to give a homogenous "Brand Identity" to a project or product
> to be easily recognizable and rememberable over time. We already have the nice lighthouse and use it all over - but often it 
> is hard to find the logo or other marketing material in correct size or correct graphics format. We should improve on that side
> too.
> 
> As we work mostly with git I therefore now have setup a new organization "pharo-brand":
> 
>   https://github.com/pharo-brand
> 
> that should give easy access and group existing branding material in one place.
> 
> The site now already includes the following three projects:
> 
>   1. pharo-brand-material
> 
>      This should be the place for "logo" and "logo-flat". In the subdirectories you will find the logo in three different
>      variations:
> 
>         - logo composed of text + icon + beacon
>         - logo composed of icon + beacon
>         - logo beacon only
> 
>       including subdirectories for "vector" (like SVG, PDF) and "screen" formats (like PNG, BMP, ...)
> 
>   2. pharo-github-images
> 
>      These are the Icons i created for the various github organizations like
> 
>         - https://github.com/pharo-project
>         - https://github.com/pharo-nosql
>         - https://github.com/pharo-rdbms
>         - https://github.com/pharo-contributions
>         - https://github.com/pharo-brand
> 
>      and a template for additional ones 
> 
>   3. pharo-jingle
> 
>     A jingle is a short song or tune used in advertising. Jingles are a form of sound and or video branding - when you see it often
>     as an intro or outro you will more easily remember the brand name (Pharo in this case).
> 
>     This repository includes a "Pharo jingle" that can be used as a start or end section within own custom videos about Pharo and 
>     related projects.
> 
>     The short video jingle was created using a free video software called OpenShot using a sound jingle from freesound.org
> 
>         - Pharo_HDV720_24p_1280x720.mp4
>         - Pharo_HDV1080_25p_1920x1080.mp4
>         - Pharo_HDV1440_25p_1440x1080.mp4
> 
>     Note that the jingle is currently a proposal - if you have better ones we can discuss it within the community on the mailinglist.
> 
> 
> I hope the repos will improve a little bit the situation in finding and organizing the brand material.
> Feel free to comment and give feedback or even add marketing material (templates, icons or other) yourself to the repos.
> 
> Thanks
> T.
> 





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