I think I asked this before (at the start of the year), but if I were given
an actual real-world *enterprise* customer /whom I could interview/ to get
the *full story* of how they came to use Smalltalk, especially if they were
coming from a major language such as Java, and what their particular
corporate issues were that compelled them to look for a better solution,
then I could run with it and write a lengthy story highlighting the unique
advantages of Smalltalk in solving these issues. It would be a huge
marketing tool /because readers (hopefully, enterprise users) could identify
with the story/ and see themselves following the same trajectory toward
Smalltalk/Pharo.

Perhaps somebody at ESUG or Pharo Consortium could provide such a reference?