Pharo Branding Organization on GitHub
Hi, the Pharo community is growing and our lovely Pharo system is an innovation driver with cool tools and projects but it is also used in real projects in research and business setups. There are still many entries left on all our TODO lists - not only in shaping the next stable Pharo release(s) but also in bringing more attention to people about what Pharo is all about. A few of us already follow a well know marketing phrase: âDo good and talk about it!â as some report about Pharo news in BLOGS, on TWITTER or by writing articles on MEDIUM.com or even books. I also like that we have a growing number of YOUTUBE videos about Pharo. We also have a regular Newsletter - even a Facebook page, ... This gives visibility to Pharo activities and is already a good step in doing some advertising. An additional important lesson in successful marketing is that one has to give a homogenous "Brand Identity" to a project or product to be easily recognizable and rememberable over time. We already have the nice lighthouse and use it all over - but often it is hard to find the logo or other marketing material in correct size or correct graphics format. We should improve on that side too. As we work mostly with git I therefore now have setup a new organization "pharo-brand": https://github.com/pharo-brand that should give easy access and group existing branding material in one place. The site now already includes the following three projects: 1. pharo-brand-material This should be the place for "logo" and "logo-flat". In the subdirectories you will find the logo in three different variations: - logo composed of text + icon + beacon - logo composed of icon + beacon - logo beacon only including subdirectories for "vector" (like SVG, PDF) and "screen" formats (like PNG, BMP, ...) 2. pharo-github-images These are the Icons i created for the various github organizations like - https://github.com/pharo-project - https://github.com/pharo-nosql - https://github.com/pharo-rdbms - https://github.com/pharo-contributions - https://github.com/pharo-brand and a template for additional ones 3. pharo-jingle A jingle is a short song or tune used in advertising. Jingles are a form of sound and or video branding - when you see it often as an intro or outro you will more easily remember the brand name (Pharo in this case). This repository includes a "Pharo jingle" that can be used as a start or end section within own custom videos about Pharo and related projects. The short video jingle was created using a free video software called OpenShot using a sound jingle from freesound.org - Pharo_HDV720_24p_1280x720.mp4 - Pharo_HDV1080_25p_1920x1080.mp4 - Pharo_HDV1440_25p_1440x1080.mp4 Note that the jingle is currently a proposal - if you have better ones we can discuss it within the community on the mailinglist. I hope the repos will improve a little bit the situation in finding and organizing the brand material. Feel free to comment and give feedback or even add marketing material (templates, icons or other) yourself to the repos. Thanks T.
Nice initiative Torsten! Cheers, Julien --- Julien Delplanque Doctorant à lâUniversité de Lille http://juliendelplanque.be/phd.html Equipe Rmod, Inria Bâtiment B 40, Avenue Halley 59650 Villeneuve d'Ascq Numéro de téléphone: +333 59 35 86 40
Le 4 sept. 2019 à 17:25, Torsten Bergmann <astares@gmx.de> a écrit :
Hi,
the Pharo community is growing and our lovely Pharo system is an innovation driver with cool tools and projects but it is also used in real projects in research and business setups.
There are still many entries left on all our TODO lists - not only in shaping the next stable Pharo release(s) but also in bringing more attention to people about what Pharo is all about.
A few of us already follow a well know marketing phrase: âDo good and talk about it!â as some report about Pharo news in BLOGS, on TWITTER or by writing articles on MEDIUM.com or even books. I also like that we have a growing number of YOUTUBE videos about Pharo. We also have a regular Newsletter - even a Facebook page, ...
This gives visibility to Pharo activities and is already a good step in doing some advertising.
An additional important lesson in successful marketing is that one has to give a homogenous "Brand Identity" to a project or product to be easily recognizable and rememberable over time. We already have the nice lighthouse and use it all over - but often it is hard to find the logo or other marketing material in correct size or correct graphics format. We should improve on that side too.
As we work mostly with git I therefore now have setup a new organization "pharo-brand":
https://github.com/pharo-brand
that should give easy access and group existing branding material in one place.
The site now already includes the following three projects:
1. pharo-brand-material
This should be the place for "logo" and "logo-flat". In the subdirectories you will find the logo in three different variations:
- logo composed of text + icon + beacon - logo composed of icon + beacon - logo beacon only
including subdirectories for "vector" (like SVG, PDF) and "screen" formats (like PNG, BMP, ...)
2. pharo-github-images
These are the Icons i created for the various github organizations like
- https://github.com/pharo-project - https://github.com/pharo-nosql - https://github.com/pharo-rdbms - https://github.com/pharo-contributions - https://github.com/pharo-brand
and a template for additional ones
3. pharo-jingle
A jingle is a short song or tune used in advertising. Jingles are a form of sound and or video branding - when you see it often as an intro or outro you will more easily remember the brand name (Pharo in this case).
This repository includes a "Pharo jingle" that can be used as a start or end section within own custom videos about Pharo and related projects.
The short video jingle was created using a free video software called OpenShot using a sound jingle from freesound.org
- Pharo_HDV720_24p_1280x720.mp4 - Pharo_HDV1080_25p_1920x1080.mp4 - Pharo_HDV1440_25p_1440x1080.mp4
Note that the jingle is currently a proposal - if you have better ones we can discuss it within the community on the mailinglist.
I hope the repos will improve a little bit the situation in finding and organizing the brand material. Feel free to comment and give feedback or even add marketing material (templates, icons or other) yourself to the repos.
Thanks T.
thanks for the initiative. I think that we have more material around, like alternate logo. It would be nice to collect also the svg versions? I know that lusy did also design for mugs.
On 4 Sep 2019, at 17:25, Torsten Bergmann <astares@gmx.de> wrote:
Hi,
the Pharo community is growing and our lovely Pharo system is an innovation driver with cool tools and projects but it is also used in real projects in research and business setups.
There are still many entries left on all our TODO lists - not only in shaping the next stable Pharo release(s) but also in bringing more attention to people about what Pharo is all about.
A few of us already follow a well know marketing phrase: âDo good and talk about it!â as some report about Pharo news in BLOGS, on TWITTER or by writing articles on MEDIUM.com or even books. I also like that we have a growing number of YOUTUBE videos about Pharo. We also have a regular Newsletter - even a Facebook page, ...
This gives visibility to Pharo activities and is already a good step in doing some advertising.
An additional important lesson in successful marketing is that one has to give a homogenous "Brand Identity" to a project or product to be easily recognizable and rememberable over time. We already have the nice lighthouse and use it all over - but often it is hard to find the logo or other marketing material in correct size or correct graphics format. We should improve on that side too.
As we work mostly with git I therefore now have setup a new organization "pharo-brand":
https://github.com/pharo-brand
that should give easy access and group existing branding material in one place.
The site now already includes the following three projects:
1. pharo-brand-material
This should be the place for "logo" and "logo-flat". In the subdirectories you will find the logo in three different variations:
- logo composed of text + icon + beacon - logo composed of icon + beacon - logo beacon only
including subdirectories for "vector" (like SVG, PDF) and "screen" formats (like PNG, BMP, ...)
2. pharo-github-images
These are the Icons i created for the various github organizations like
- https://github.com/pharo-project - https://github.com/pharo-nosql - https://github.com/pharo-rdbms - https://github.com/pharo-contributions - https://github.com/pharo-brand
and a template for additional ones
3. pharo-jingle
A jingle is a short song or tune used in advertising. Jingles are a form of sound and or video branding - when you see it often as an intro or outro you will more easily remember the brand name (Pharo in this case).
This repository includes a "Pharo jingle" that can be used as a start or end section within own custom videos about Pharo and related projects.
The short video jingle was created using a free video software called OpenShot using a sound jingle from freesound.org
- Pharo_HDV720_24p_1280x720.mp4 - Pharo_HDV1080_25p_1920x1080.mp4 - Pharo_HDV1440_25p_1440x1080.mp4
Note that the jingle is currently a proposal - if you have better ones we can discuss it within the community on the mailinglist.
I hope the repos will improve a little bit the situation in finding and organizing the brand material. Feel free to comment and give feedback or even add marketing material (templates, icons or other) yourself to the repos.
Thanks T.
stepharo wrote:
thanks for the initiative. I think that we have more material around, like alternate logo. It would be nice to collect also the svg versions?
I know that lusy did also design for mugs
The SVG versions for the logo and flat-logo are in already. If you have more then just send it around or put it in directly. I added you to the organization. Unfortunately I do not know who lusy is ... maybe you could contact here so we can also collect here media stuff for the repos. Thanks T.
participants (3)
-
ducasse -
Julien -
Torsten Bergmann