is a little off topic, except��where it says "All levels, including management and executives will need to have some level coding experience and understanding."��

made me think this must be pervasive across many industries and that an interesting strategy��

for Pharo would be teaching a course called... "Executive Programming".

Pharo could be ideally suited to filling this niche...����

* Executives don't need to learn the *most* efficient language (i.e. C),

* and don't need to learn a system suited to large groups of developers (i.e. Java)

* and don't have the time to wait for things to compile (i.e. big tick immediate feedback)

They are never going to "do the work" but just need to gain a general understanding of "programming" to better strategise at a higher level and interact with developers.

What better language is there for this than Pharo?

But guess what happens when the boss is familiar with and likes one particular language... ?

/cue maniacal laugh

cheers -ben

P.S. I'd be interested in collaborating on something that is not an end user book, but more of an Instructors manual for such a course.